Amazing Coral Calcium
& Other Product Testimonials

In the deep blue cavities of Japan's magnificent coral reefs lie a secret to longer life. Most Japanese people live longer, healthier lives than many Americans. On Okinawa alone, where large quantities of ancient coral enrich the water supply with calcium, life spans regularly exceed 90 years.

Numerous instances attest the extraordinary effects of coral calcium. Made up of two powerful bone-strengthening minerals (magnesium and calcium), coral calcium's ability to fortify bones is unprecedented. In fact, coral itself has been used successfully as a "lattice" in bone-grafting procedures. The coral is surgically placed in the area of intended bone regeneration where new bone growth readily appears and eventually fills in the porous coral. As the site heals, the bone becomes indistinguishable from the original coral framework.

Unfortunately, because of a recent letter received from the FTC, consumer testimonials are not allowed to be shared. It seems the FTC's request violates the right of freedom of speech (people sharing their personal experiences), but in order to "keep peace," we cannot share testimonies through this site. However, you may feel free to share your personal experiences with others.

By the way, we do not, nor have ever, sold or represented the product called Coral Calcium Supreme.

Here is the letter we received:

Subject: FTC Warning re:  Coral Calcium Advertising Claims
Date: Tue, 24 Jun 2003 10:56:54 -0400
Thread-Topic: FTC Warning re:  Coral Calcium Advertising Claims
From:    "CORALCALCIUM" <coralcalcium@ftc.gov>
To:    "CORALCALCIUM" <coralcalcium@ftc.gov>

UNITED STATES OF AMERICA
FEDERAL TRADE COMMISSION
BUREAU OF CONSUMER PROTECTION
WASHINGTON, D.C. 20580

VIA ELECTRONIC MAIL

TO:      INTERNET ADVERTISERS OF CORAL CALCIUM PRODUCTS

RE:    NOTICE OF POTENTIAL ILLEGAL MARKETING OF PRODUCTS TO TREAT OR
CURE CANCER AND/OR OTHER DISEASES:  IMMEDIATE ACTION REQUIRED

DATE:   JUNE 24, 2003

    Federal Trade Commission staff has reviewed marketing claims on
your web site promoting a coral calcium product.  This letter places you
on notice that any claim that coral calcium is an effective treatment or
cure for cancer and/or other diseases must be supported by competent and
reliable scientific evidence.  We are aware of no scientific studies
supporting such claims.  Without such evidence, the claims are illegal
under the Federal Trade Commission Act and must be discontinued
immediately.  Violations of the FTC Act may result in legal action,
which may in turn require you to pay money back to consumers.

    The FTC recently has taken legal action against a group of
individuals and companies in connection with the advertising and sale of
a coral calcium product.  In that case, FTC v. Kevin Trudeau, Robert
Barefoot, et al., the FTC alleges that the defendants violated the FTC
Act by claiming, falsely or without substantiation, that Coral Calcium
Supreme is an effective treatment or cure for cancer, multiple
sclerosis, heart disease, and other diseases.  The FTC is seeking
refunds for all consumers who purchased the product.  A copy of the
complaint in that case is attached as a PDF file.

    You are responsible for all claims, whether express or implied,
that are made on your web site.  Please note that consumer testimonials
constitute claims that your product will provide the advertised benefit,
and therefore such testimonials also must be supported by competent and
reliable scientific evidence.  We strongly urge you to review all claims
on your web site immediately, and to delete or revise those claims as
necessary to comply with the law. 

    You also should be aware, if you are marketing a dietary
supplement, that FDA law prohibits any labeling claims that a dietary
supplement is intended to prevent, mitigate, treat, or cure cancer or
any other disease under the Federal Food, Drug, and Cosmetic Act as
amended by the Dietary Supplement Health and Education Act of 1994.
Such claims would cause the product to be a drug and would require that
the product comply with the applicable drug requirements, including that
the product be submitted for FDA approval as a new drug before it can be
marketed.

    The FTC staff strongly urges you to review the claims you are
making for coral calcium.  If your web site includes any express or
implied claim about the benefit of any coral calcium product for cancer
or other diseases that is not substantiated by competent and reliable
scientific evidence, or is otherwise false or deceptive, you must
discontinue these claims immediately.

    FTC investigators have copied and preserved the pages of your
online promotional materials and will be revisiting your web site soon.


    Please notify us via electronic mail to coralcalcium@ftc.gov
within 7 days of the specific actions you have taken to address the
agency's concerns.  If you have any questions, please contact the staff
of the Division of Advertising Practices at 1-877-862-0886, ext. 4.

C. Lee Peeler
Deputy Director
Bureau of Consumer Protection
Federal Trade Commission

To ask questions about coral calcium, please send us an email .

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